Winnebago Sees 2nd Q Revenues Drop by 25%

Second quarter revenues for Winnebago Industries fell by 25% compared to a year ago. The outdoor lifestyle products manufacturer, with local factories in Forest City, Lake Mills, Charles City and Waverly, reports second quarter revenue was just under $867 million, compared to $1.2 billion in the quarter last year. Winnebago president and CEO Michael Happe says the benefits of a diversified outdoor portfolio and strong performance in the marine segment helped to offset a continued softening in consumer demand for recreational vehicles.

Happe says despite the decrease compared to last year’s second quarter, he’s still content with the quarter’s results.

Happe says the second quarter results were spurred by the strength of the company’s premium product portfolio which continues to resonate with a diverse population of outdoor lifestyle consumers.

Revenues for the company’s motor home segment were down 3.3% from last year, the towable segment was down 47% from the prior year, while the company’s marine segment was up just over 16% due to carryover price increases.