Winnebago Industries, Inc. announced the premiere of the 2014 WIT Club Grand National Rally video “Happy!” Produced by WIT Club members, the four minute music video is set to Pharrell Williams hit song “Happy.”
“I’ve worked at Winnebago for 15 years and, in my experience, have never seen a video like this in the RV industry,” said Kelli Harms, Marketing and Sales Promotions Manager for Winnebago. “It just makes you smile.”
Denise Yeager, Winnebago’s Consumer Engagement Manager, agrees and adds, “Happy! captures the true fun of the RV experience. This was our 45th year and we had 1,000 coaches at the rally. We had many first-time attendees who brought a new excitement and wider range of age to the rally.”
“I honestly had a cast of thousands,” said WIT Club member and video director Don Cohen. “From filling the rally amphitheater with happy faces, to a town parade, it was a tough job editing nearly 500 clips down to 100. We had a great group of volunteer dancers and it’s pretty easy to see that all of us had a great time.”
The “Happy!” video can be viewed on the Company’s winnebagolife.com lifestyle site which features unique owner stories, interviews, products and videos every month. You can also find it here.