The Cattlemen’s Beef Quarters, a favorite dining destination for many who attend the Iowa State Fair, marks its 30th year of service this year.
“A visit to the Cattlemen’s Beef Quarters is a tradition for many who attend our great State Fair. We are proud to serve the highest quality beef to our customers and proud to have established ourselves as a true staple of the fair experience,” says John Mortimer, manager.
According to Mortimer, the Cattlemen’s Beef Quarters began its 30-year journey at the fair to serve as an advocate for Iowa cattlemen and women and the high quality beef they raise. It is comprised of 68 county cattlemen’s associations and is staffed by some 1,200 beef industry volunteers each year. These loyal cattle farmers serve about 74,000 customers annually and prepare some 35,000 pounds of beef during the 11-day event.
Mortimer says that the secret to 30 years of success is creating and offering new menu items that will appeal to fairgoers. The all-beef menu includes such favorites as Prime Rib, the Mark and Gary Burger, taco salad and the Hot Beef Sundae.
“One detail that makes us special is that we have something for everyone on our menu from the casual, on-the-go diner, to those interested in a true sit down meal. Our menu has expanded and changed through the years, but one thing remains constant—it’s always about the beef,” says Mortimer.