Student Video Challenge Promotes Financial Literacy in Iowa

The Iowa College Student Aid Commission (Iowa College Aid) and EverFi, Inc., announced today the launch of the 3rd Annual IFLiP Video CLiP Challenge, a unique competition that encourages Iowa high school students to creatively demonstrate the importance of making smart financial decisions.


Nationally, surveys indicate high school and college students are not adequately prepared to manage their money.  In addition, college graduates in Iowa have some of the highest student loan debt levels in the nation.  Through their efforts to bring financial education into schools across the state, Iowa College Aid, EverFi Inc., and their partners hope to change this trend.


“The need for financial education among young adults has never been more important,” stated Karen Misjak, executive director of Iowa College Aid. “The Iowa Financial Literacy Program provides students with knowledge on a variety of financial topics and allows them to explore and learn about core concepts of personal finance,” Misjak explained. “This challenge harnesses the talent of students and allows them to apply what they have learned to educate their peers in a format that is both creative and relatable to young people.”


Teams of students have the option to create videos or a series of vine-like clips, demonstrating knowledge gained through the Iowa Financial Literacy Program. The challenge, which runs through March 23, 2014, challenges students to submit videos or clips, up to three minutes in length, to educate their peers on a financial literacy topic of their choice. Entries will be judged on overall impact, creativity and accuracy of content. The team with the winning video will receive $250 in prize money for team members to share and a $1,000 technology grant for their high school, courtesy of EverFi, Inc.


“Nothing makes us happier than hearing stories of students who have applied their financial literacy skills in real-world situations and shared their newfound knowledge with friends,” said Tom Davidson, founder and CEO of EverFi, Inc. “EverFi is proud to partner with the Iowa College Student Aid Commission to bring financial literacy to life for students in a fun and engaging way.”



The Iowa Financial Literacy Program is made available to all Iowa high schools at no cost to the schools through a public-private partnership between Iowa College Aid, EverFi, Inc. and local financial institutions that sponsor the program in their communities.  Currently, 116 Iowa high schools use the program, which helps Iowa educators teach, assess and certify students in over 600 core concepts of personal finance. In addition, the program aligns with the financial literacy essential concepts and skills of the Iowa Core.


For more information about the Iowa Financial Literacy Program, the IFLiP Video CLiP Challenge and how students can participate, visit or contact Iowa College Aid at 877-272-4456.